William Hill

Read our expert William Hill Nigeria review and evaluation of this bookmaker and all of its aspects that are significant for the modern and professional sports betting. We will include an evaluation of the offered betting markets, odds, website layout, live betting options, customer support quality and the current special offers.

Villiam Hill’s services are not available for Nigeria!


William Hill is one of the most well-known names in gambling industry and, probably, the betting brand that people entrust easier than any other. The company was built in 1934 year and now it works via three different ways: via its retails, phone sports betting and online sports betting.


William Hill was listed on the London Stock Exchange in 2002 and currently it has about 17 thousands employees, who are based in Great Britain, Ireland, Gibraltar, Israel and Bulgaria. In 2009, the decision for all sports operations to be moved in Gibraltar due to the lower taxes here was made.

William Hill Odds

William Hill just loves promoting the fact that it has the best football odds, even though this is not entirely true as this statement is not always right. However, the bookmaker has some really good and competitive odds. But even though you`ll see quite often William Hill traders to offer the best odds for a football match, usually very few customers will bet on the outsider. Some markets like Goal scorer of all time and Draw has no bet are used to offer some really amazing odds.
Rate: 7 from 10


William Hill is a good example, when it comes to choosing the quality instead of the quantity. Even though Playtech has recently joined the website, which resulted for the company to become more aggressive, the betting market is still too UK-oriented and this means excellent horse racing options. The company was one of the first bookies that started offering live betting odds for daily horse racing events and was the very first in providing Guarantee for The Best Odds.

Also, William Hill offers a great abundance of betting possibilities, when it comes to football. You can expect up to 100 pre-match betting options for the biggest and the most popular football games. Goal market is quite advanced . So is the Time of first goal market. This is the widest sports betting range we have ever seen in any other bookie. William Hill live betting options are quite many too.
Rate: 9 of 10


William Hill website has been changed many times during the last couple of years and finally, it has moved as close as possible to what it should look. The page is now by all means faster than before and William Hill is one of the few gambling operators that offer sports in the horizontal menu, but not in the vertical (which is not quite good for the easy navigation). However, the bet slip is shown in a more convenient and pleasant way. Plus – it is visible from any page you are on.

There`s one section devoted to Live betting and the customer may take benefits of many other services after signing in this bookmaker. William Hill offers many live streaming sports events, as well as a very popular William Hill radio, which provides football comments every day. Website loading is very fast and bet placing is a very simple procedure. There are 11 different language version of the page right now.

Rate: 9 of 10

William Hill Live betting

Live betting has a very slight contribution to William Hill popularity. It is a little bit confusing that all markets are not visible, when you click on a certain football or tennis match – the customer definitely wants to see all the betting possibilities, which are now available. Even though detailed match information is shown (time of the game, most interesting moments), this should be put on focus instead of red card number, for instance. Still, dynamic and good services, as well as fast odd actualization are provided.
Rate: 8 of 10

William Hill Customer Support Services

Trying to find contact e-mail or phone number on William Hill page is not the simplest task ever. The company is trying to direct you to FAQs page. Commonly, this is where the answer to your question is, but most customers prefer to ask it personally and directly to some of the customer support team. Still, when clicking on Contact us page, you will see the live chat option, as well as the possibility to write an e-mail or make a phone call. William Hill customer support employees have good knowledge and your issue will be solved in few minutes.
Rate: 7 of 10

William Hill Free Bets and Special Offers

New William Hill Nigeria customers receive two free bets – £10 (or an equal amount in other currency) – after registration completion. There are special terms and conditions for these promotional offers and you can see them on we bookie`s page. However, in short, you only need to make a deposit, then your first bet and then you`ll receive your two free bets, each 10 GBP, but your first bet should not be pending. There are other special offers you can meet here.

William Hill provides regular contests, where free bets can be also won. There are also other types of generous bonuses, when it comes to William Hill poker room and casino games.
Rate: 8 of 10

William Hill – Conclusion

William Hill does not have any serious cons, although there are few things this top-notched bookmaker can improve. However, William Hill website at least finally looks ok – after several failures – while the football market range should be seen to believe how awesome it is. Live betting options are also quite good.